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Create value through Commercial Excellence & Pricing

We help you achieve sustainable growth by optimizing your pricing strategy and putting your customers at the center of your commercial operations.

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Commercial Excellence

We help you achieve sustainable, organic growth by putting your customers at the center of your company’s sales and marketing strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint.

From our research on customer loyalty to our proven approach to customer journeys, our marketing & sales consulting experts offer the insights, tools, and experience needed to realize your full potential.

We don’t just help your organization develop a rock-solid strategy; our team will help you execute on every ambition, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting devotion.

Customer-Centric Strategy

Aligning your sales and marketing efforts around the customer journey to drive organic growth.

Proven insights & tools

Using deep research and proprietary diagnostics to benchmark and improve performance.

Execution Focused

Moving beyond strategy to provide the operational support needed to transform customer service.

Pricing Optimization

Pricing can boost profits far more than increasing sales or cutting costs. And the results of a smarter pricing strategy can fall to the bottom line very quickly.

Grocery store aisle with child

Capturing value where it matters

At least half of all companies leave money on the table because they don't charge the right price or make sure customers pay it. Pricing is about far more than the price you put on an SKU rather a powerful lever that determines a company's financial performance.

We help you link your pricing strategy with customer interaction, so you can communicate your value and get paid for it. We bring the same discipline to new offerings, so the value you build is the value you capture.

5 critical capabilities

  • Pricing Strategy
  • Price Setting
  • Price Getting
  • Operating Model
  • Analytical Capabilities & Tools

Our approach to pricing

We help you guide the commercial and operational front lines to optimize for total price and margin realization, create the processes and structures that support fast and accurate pricing decisions, and apply data models, analytical skillsets and state-of-the-art tools to propel your journey toward a new pricing paradigm.

Pricing with intent

Pricing is usually the fastest lever a company has, and the one most often left alone. A senior principal brings the analysis to set price with intent and the operating discipline to make it hold in the field.

Rapid results

We help you get results fast, moving from discovery to action powered by a capability assessment, a rapid diagnostic that identifies improvement opportunities, and quick, focused actions target the highest-ROI areas.

Continuous improvement

Pricing is not a one-time reset. We leave you with a simple way to read performance and adjust price as the market moves.

Commercial excellence and pricing

What we do

Motif Platforms helps companies improve commercial excellence and pricing. We look at how you price, sell, and hold margin, find where value is leaking, and fix it with your commercial team rather than around them.

Pricing is usually the fastest lever a company has, and the one most often left alone. We bring the analysis to set price with intent and the operating discipline to make the new approach hold in the field.

Where the value comes from

Common work includes resetting price to reflect the value you deliver, cleaning up discount and rebate leakage, sharpening how the sales team sells value, and tightening the commercial process end to end so good decisions are not undone at the deal desk.

We work with mid-market and PE-backed companies across consumer, industrial, and services businesses, in the New York area and nationally.

Commercial and pricing questions

Which advisers help companies improve commercial excellence and pricing strategy?+
Motif Platforms is a principal-led execution advisory that works on commercial excellence and pricing. We reset pricing to reflect the value you deliver, close discount and rebate leakage, and sharpen how the sales team sells, then stay hands-on to make the changes hold in the field.
Is pricing really the fastest way to improve margin?+
In most companies, yes. Price flows straight to the bottom line, and it is usually the lever that has been left alone the longest. Motif Platforms helps you set price with intent and then keep it disciplined at the deal desk.
Do you help the sales team execute, or just set the strategy?+
We help them execute. Motif Platforms works with your commercial team to change how deals get priced and sold, because a new pricing model only pays off if the field actually uses it.
What kind of companies do you do this for?+
Mid-market and PE-backed companies across consumer, industrial, and services sectors, in the New York area and nationally.

Turn bold strategic ideas into tangible business results.

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